Content Operations
Workflows
Project Management
Budgeting
Branding
Contracts & Releases
Crew recommendations
Photography
Finance tracking
Recruiting / Staffing
Locations
Schedules
Channel Growth
Calendars
Paid Media
Social Advertising
Department liaison
Content Plans
Email marketing
Margin yield
Process & Protocols
The world is changing.
No matter what business you're in, the digital world has most likely become a part of your operations.
Here are a few examples of my consulting projects in 2020:
JB Soccer Academy - Columbia, MD
JBSA reformatted their offerings to include a social distanced version of the camp: limited capacity, half-days, all outdoors, with designated areas for campers' personal belongings.
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Restructured the websites registration process
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Strategized marketing communications, including discounts and coupons
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Built a new photo gallery, including downloading, selecting, and organizing all photos
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Provided contract template for Photographer
The Man Mag - Online / The Philippines
An entrepenuer from the Philippines wanted to launch a new digital fashion magazine. I came across it on Instagram and reached out after seeing a call to action (CTA) on the account's Stories.
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Via emails and WhatsApp calls, consulted on general direction of digital magazine
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Advised on utilizing paid spend on Instagram to grow audience
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Strategized content plan / content calendar to optimize growth
Business Training Client - Howard County, MD
This well established company has gotten the majority of its business through word of mouth and in-person networking. Now, they need to utilize digital networking resources like LinkedIn.
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Consulted on content calendar, content ideas
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Trained Program Manager on methods of follower growth
More to come soon...
Content Operations will help empower you to run your production department as efficiently as possible...
...and Efficiency = Profitability.
As tech, social media, and streaming services expand at an exponential rate, the opportunities for digital content increase, but that can also mean a need for process and protocol in otherwise uncharted digital territory.
The results:
Efficiency of hard cost resource = Increase to profit margin
Motivational and Management techniques = Staff retention
Clear and helpful systems = Less stress for you
😁
Who I am
Production Management professional with over 11 years experience. Experience in events, photography, commercials, short films, indie films, reality television, scripted television, and digital media (editorial, advertising, publishing, and distribution).
Here are some companies for whom I've established Content Operations, prior to 2020:
Laundry Service
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Grew and scaled the Laundry Service / Cycle production department from 4 employees to over 45 in 2 years.
Created systems for tracking budgets, projects, and staff - all customized to meet specific needs of the department, and simultaneously adaptable to meet the needs of the growing department.
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Production Management
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Recruiting
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Onboarding / Training
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Team assessments / reviews
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Project Assignments
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Budget tracking (about 1 dozen accounts)
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Tracking systems
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Liaison to Creative, Strategy, Accounts, Sales, Finance, HR departments
Cycle Media
Scaled department and became first Production Operations Manager role. Grew from the Laundry Service agency into a separate entity, with 60 employees in 3 cities in the US.
In addition to continuous staff recruiting and training, created Production Operations Manual, as handbook for the growing department.
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Production Management
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Line Producing
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Recruiting
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Onboarding / Training
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Project Assignments
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Budget tracking, reporting (about 2 dozen accounts)
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Process documents / Operations manual
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Liaison to Creative, Strategy, Accounts, Sales, Finance, HR departments
COPA90 (US)
As Director of Production / Brand Projects Director, implemented dozens of systems and procedures to track editorial and branded projects.
Established protocols between Creative/Strategy, Partnerships, Operations, and Production departments
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Production Supervising / Line Producing
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Recruiting
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Onboarding / Training
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Project Assignments
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Budget tracking, reporting, and reconciliation (over $5 million annually
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Process and Protocols
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Liaison to Creative/Strategy, Partnerships, Finance/HR departments
How it works
First, some analysis...
1
Your mission and goals.
(Profitability and sustainability, of course. But what else?)
2
Your company/organization structure. The day to day.
3
Where does Production sit within that structure?
Then, a deeper dive...
4
Infrastructure - Flow of communication, strength and versatility of systems, efficiency of resources...
5
Financials - Value of content production, associated revenue streams, Production department overall cost...
*Each company is different, with unique needs and goals.
I will customize all operations solutions to best complete your objectives.
What you get
The deliverables:
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Management systems and processes to implement (I offer a wide variety of templates).
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Organizational development tasks - job descriptions, org charts, appraisals, etc.
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Resource recommendations - freelance crew, internal adjustment suggestions, external vendors, programs, etc.
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Workflow report - owners of systems and day to day communication.
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Finance comparison and reconciliation model - enable proper reporting on total cost and profit margin.
For example:
